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Marketing and Communications Manager 

Reporting to the Deputy Director of Exhibitions & Advancement, the Marketing & Communications Manager is responsible for leading the promotion of the Museum’s Permanent Collection, programs, activities, exhibitions, and facilities, with the goal of visitor growth and engagement. The Marketing & Communications Manger manages the Marketing team and will ensure that brand visibility is consistent and supports the Museum’s mission and goals.

The Marketing & Communications Manager oversees one full-time Marketing & Graphic Design Coordinator and on occasion one part-time Graduate Assistant and/or one part-time intern.

Job duties include, but are not limited to:

Marketing and Public Relations:

  • Create and execute overall marketing strategies for the Museum, while ensuring adherence to brand standards
  • Serve as point of contact for media. Achieve coverage for exhibitions, events and programming. Facilitate interviews and prep spokespeople as needed
  • Plan, secure and design advertising
  • Process and execute all public relations forms submitted by Museum departments.
  • Create all marketing materials for the Museum, including quarterly mailers, invitations, membership brochures, gallery guides, sponsorship packets and other department requested materials.
  • Oversee communication with outside printers and evaluate the costs and services provided
  • Manage the creation and distribution of all ads including radio, digital, and paper ads
  • Writing and distribution of press releases

Web and Social Media:

  • Monitor, analyze and report on key metrics, including media coverage, website traffic and social engagement
  • Oversee the Museum’s social media activities handled by the Marketing & Graphic Design Coordinator
  • Oversee and create solo blasts through constant contact as needed
  • Oversee updates to the website with events and information regularly and act as primarily liaison for web development company

Community Outreach:

  • Work with travel and hospitality partners to promote the Ogden Museum as a cultural destination
  • Oversee the distribution of rack cards and quarterly mailers to area visitor centers and hotels
  • Develop shared marketing and innovative partnerships with key arts and cultural organizations

Strategic Plan:

  • Increase focus on long-lead communications planning; establish an annual multichannel marketing plan
  •   Build reachable audience with capable platforms, towards measurable goals
  • Experiment to find media mix to reach demographics which are underrepresented in current audience:
  • Undertake a major effort to re-engage the tourist audience
  •   Develop a dynamic digital content strategy
  • Develop a compelling narrative which conveys the Museum’s status as a nexus for the exploration of art and culture of the American South

Budgeting and Reporting:

  • Prepare and administer annual departmental budget
  • Prepare monthly media reports, board reports and exhibition reports as needed
  • Oversee annual report with support from the Marketing & Graphic Design Coordinator

Miscellaneous:

  • Support visitor services staff with updated gallery guides, rack cards, and signage assisted by the Marketing & Graphic Design Coordinator
  • Support the management of the info@ email and respond on behalf of the Museum when needed

Qualifications

  • Master’s degree in marketing from an accredited university and/or five years of experience in marketing and communications
  • Background or interest in the arts preferred
  • Highly organized and analytical, and able to manage multiple competing priorities at once
  • Keen eye for graphic design and branding
  • Experience with Constant Contact preferred
  • Excellent writing, editing, research, and communications skills
  • Ability to form strong connections with a wide variety of people; good listening skills
  • Strong computer skills and familiarity with social media trends and management
  • Experience with Adobe Creative Suite and video editing skills
  • Strong commitment to quality work and high productivity with close attention to detail
  • Integrity, diplomacy and professional skills to work effectively on cross-team initiatives and to consult as appropriate
  • Flexible to work occasional weekday evenings and weekends for meetings and special events

The Marketing & Communications Manager will be evaluated on a 30, 60 and 90 day probationary period.

To Apply: Email resume and cover letter to pr@ogdenmuseum.org

Posted on: 04/11/2023

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